In Patch redesign, more focus on users — and less on editors (Laura Hazard Owen/paidContent)
In Patch redesign, more focus on users — and less on editors — Aol's struggling hyperlocal community site Patch is rolling out a redesign intended to encourage more social networking and discussion between members. The changes also reduce reliance on paid editors and freelance writers.
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Linkedin as a Recruiting Engine - NOW Marketing Group Blog
Social Media for business networks are the dominant form of professional branding and building relationships with consumers, the old way of scouting future employees through the written resume is quickly dwindling in favor of using social media methods to ascertain their fit for the job. ... One of the newer and more powerful ways that the premier social networking site Facebook is used by businesses to expand their brand are through contests and challenges.
