Dow Jones Chief Executive Les Hinton says Google is a 'Digital Vampire' and identifies "the newspaper industry as a victim of Google's actions", according to a report in WebProNews. Hinton goes on to say that "there is a charitable view of the history of Google but that the charitable view of Google is that the news business itself fed Google's taste for this kind of blood." So what do you think about Mr. Hinton's assertion about Google? Is Google indeed sucking the life right out of the newspaper business? Or maybe it's a case of the newspaper business not adapting to the new world media order we now live in (and have been for a good while now)? Is Google the vampire culprit here that Mr. Hinton makes them out to be, the proverbial blood sucking Count Dracula made famous in countless horror B movies, or should Google instead be seen as a major catalyst (possibly THE penultimate catalyst) for prodding traditional print media such as newspapers and magazines to adapt and adopt much faster to the world of the Internet and the World Wide Web, including finding ways to take better advantage of the incredible viral marketing, word-spreading effects of the Web 2.0 social media and social networking applications and capabilities that are evolving at warp speed? One thing's for sure: Google doesn't appear to be going away anytime soon. Can many newspapers and magazines say the same?
So what do you think? Not everyone is crazy about Google, and even some think Google's search engine marketing business practices are starting to suck (at least from their eating-Google's-dust vantage point) but does this "Google sucks" business go so far that they can fairly be described as a "Digital Vampire"? If there's any doubt at all that this Vampire business has any truth to it, probably best to play it safe and not get so angry around Google types that you might blurt out the expression "Bite Me!" But it won't be your neck that gets bitten, it'll probably be your corporate wallet. In any case, you can learn more about this fascinating subject by reading the full article in WebProNews. And then you can draw your own conclusions as to whether this Dow Jones versus Google dust-up is a case of 'True Blood' or just 'True B.S.'
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