Web Content Management a Billion Dollar Business, Says Gartner

Summary of key points from article "Gartner: Web Content Management a Billion-dollar Business - PCWorld Business Center":
•For the first time this year, Web content management (WCM) software may generate more than US$1 billion in revenue for its vendors, up from $890 million during the recession-laden 2009, analyst firm Gartner stated in a report, "Magic Quadrant for Web Content Management," released this month.
•While most organizations have historically viewed their websites as places to post static content about their business, such organizations are increasingly considering their online presence as the chief conduit to potential customers and investors.
•As a result, WCM vendors -- which can range from large enterprise software firms, such as Oracle and IBM, to smaller dedicated vendors such as Open Text -- are adding more features to their Web-oriented content management software in order to accommodate this greater desired intimacy