In fascinating ZDnet article 'Ratemyprofessors.com: MTV shows us what Web 2.0 is all about', author Christopher Dawson said he "had a chance to talk ... with both Carlo DiMarco, Vice President of University Relations for mtvU, and Isaac Hazard, Director, Strategic Consulting at Mzinga about Rate My Professors and how the two companies are working together to ensure that a student-authored site carries high-quality, high-value content that can also be leveraged to build the mtvU and MTV brands." He went on to say "broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U. S. college students – making it the largest, most comprehensive television network just for college students." Additionally Mr. Dawson reported that "whether they are allowing professors with poor ratings to defend themselves or highlighting schools with particularly good ratings for their instructors, mtvU is using Web 2. 0 content to create additional popular and compelling content both online and on the network" and said that "twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U. S. mtvU also carries extensive Web properties and leans heavily on social sites like Foursquare and its own internal social tools to engage college students." [Click Here to Read the Full Article...]
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