Ad execs say jury still out on Facebook as medium - Reuters UK
NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off as an advertising platform.
Failure to Engage with Social Media Will Reduce Revenue and Increase Risk - Huffington Post
The Challenge: Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven't incorporated that reality into their daily workflow -- with outsize consequences to their bottom lines. A recent study ...