CEOs: Engaging Customers via Social Media to Surge - MarketingProfs
Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to engage customers, according to a study by IBM.
Why Social Networks Need Musicians - Wall Street Journal
The music industry has become increasingly reliant on the social media. Twitter, Facebook and other services such as YouTube with a strong social element have frequently overtaken the press, television and radio as the primary means of promotion ...
