The (Good or Bad) Seed of a Social Network - Atlantic Online
The social atmosphere, usually created by the earliest patrons of a place, manufacture the glue that draws in other people. Any good club promoter knows that the best way to get cool/good-looking/rich people in the door is to have other cool/good-looking ...
Facebook to Track App Usage to Target Ads (Shayndi Raice/Wall Street Journal)
Shayndi Raice / Wall Street Journal:
Facebook to Track App Usage to Target Ads — Facebook Inc. plans to launch a new type of mobile advertising that will target ads based on the apps that consumers use, in an effort to boost mobile revenue and find a way to make money off the millions of websites that connect to the social network.