Google buying social-media startup Wildfire - CBS News
NEW YORK — Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention. The company, Redwood City, Calif.-based Wildfire, helps businesses such as Cirque du Soleil and ...
Google buying social-media startup Wildfire - CBS News
It's an important area for Google as people spend more time on social networks such as Facebook and as advertisers follow them. Google's social network, Google Plus, hasn't had the traction that Facebook Inc. enjoys. Wildfire will let Google play a role ...