Lay's uses social media, $1M prize for new flavor - AZCentral.com
Companies are waiting in line to snatch your idea -- and maybe make you rich and famous. n social-media marketing lingo, it's called crowd sourcing. For a Facebook-obsessed society, it's all about letting the crowd create -- and pick -- the Next ...
Barry Libert's Four Steps for Harnessing the Power of Social Media - Forbes
Whether companies like it or not, their customers, employees and other stakeholders — connected through social media platforms into networks — are a fact of life. Increasingly, they can impose their will upon corporate managements ...
