Social media throws up new challenge to the Olympic Games - Reuters
LONDON (Reuters) - The International Olympic Committee will sail in to unchartered waters next week when the Games open in London, at the mercy of the millions of fans around the world on Facebook and Twitter who will give instant reaction to ...
Social media throws up new challenge to the Olympic Games - Reuters
The explosion of social networking offers huge opportunities to the IOC, but with much of its revenues dependent on the billion-dollar deals agreed with broadcasters, the body overseeing the Games will also have to protect those long-held rights.
