Inside Facebook's Push to Woo Big Advertisers (Shayndi Raice/Wall Street Journal)
Inside Facebook's Push to Woo Big Advertisers — After joining Facebook as vice president of marketing last year, Carolyn Everson made it her mission to win over skeptical ad executives who complained that spending on the giant social network wasn't paying off.
Inside Facebook's Push to Woo Big Advertisers (Shayndi Raice/Wall Street Journal)
Inside Facebook's Push to Woo Big Advertisers — After joining Facebook as vice president of marketing last year, Carolyn Everson made it her mission to win over skeptical ad executives who complained that spending on the giant social network wasn't paying off.
