Social BPM: Using Social Media for Competitive Advantage « Paul ...
Further, competitive organisations now have the opportunity to leverage off the network effect of connected consumers as “Social networking is more and more considered as crucial for helping organizations harness the value of informal relationships and weak ties, without compromising ... Typically, social BPM research has focused on the use of Web 2.0 applications internally within an organisation to enhance the analysis or modelling phases of the BPM lifecycle.
