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Survey: Prospective Students Visit College Sites, Not Social Media ...






Survey: Prospective Students Visit College Sites, Not Social Media ...



More than 4,300 high school seniors were questioned in April for the "2012 Annual College Decision Impact Survey" about what factors, such as social media and college Web sites, affect where they apply to school. ... Sixty-six percent of participants reported using social media to look for scholarships;; Fifty-seven percent said they have viewed a college YouTube video; and; Forty-nine percent reported "friending" or "liking" a college's social networking platform.






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