Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on Six Social Media Personas - Marketwatch
MINNEAPOLIS, May 31, 2012 /PRNewswire via COMTEX/ -- Aimia (TOR:CA:AIM) , a global leader in loyalty management, today unveiled an industry-first segmentation model that reveals six distinct social media personas, based upon the behavioral ...
Cyber scams are getting more personal, thanks to social media - Los Angeles Times
Old high school classmates aren't the only ones making connections on Facebook. The crooks are too. There's the Osama bin Laden death video that downloads a virus into your computer. A sting known as the grandparent scam in which fraud artists plead ...