Why McDonald's Mobile Games May Lead to Another Social Media McFail - Forbes
America’s fast-burger giant has traveled a bumpy road in adopting social media marketing. Two of McDonald’s Twitter campaigns failed miserably, drawing a string of rude remarks rather than positive vibes for its McRib and a spotlight ...
Social Media is for Building Relationships, Not 'Pitching,' Cision/PR News Survey Reveals - msnbc.com
TORONTO, May 30, 2012 (GLOBE NEWSWIRE) -- More than 80 percent of PR pros polled in a new survey by Cision and PR News said they use social media primarily to develop relationships with media and influencers, build trust and maintain ...
