Social media a growing force in race to the White House (VIDEO ...
Social media — web-based communication networks that generate dialogue and interactivity among individuals and organizations — are used more than ever. In the 2012 election year, Facebook, Twitter, .... “It's not about traffic on social networking sites, it's about demographics. Who's using Facebook? ... social media in campaigning. Candidates fear losing control of their message and image, as Web 2.0 tools open the door to unfiltered, user-generated content.
