Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE.  Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.

One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

Social Media Reaches the Fashion Shopper

Everyone’s aware of the phenomenon known as the Internet. Since it was first introduced to the public, cyberspace has been changing lives and transforming industries, making communication, learning and even shopping faster, easier and more efficient. Now, with the emergence and wild popularity of social media outlets like Facebook and Twitter, companies have a host of new media with which to attract and engage customers like never before.

Whereas pioneering AM and FM disc jockeys once helped listeners discover new bands and obscure songs, today people are turning instead to their Facebook friends and Twitter followers for recommendations on everything from music to health and beauty products to fashion. Trusting this like-minded and hand-picked group to be free of ulterior motives and therefore trustworthy has made these social media communities hugely influential.

The same can be said for trusted brands. Companies like women’s fashion powerhouse Nygard are using social media vehicles like Facebook, Twitter and their blog Fashioning Your Story  not to only engage and educate their existing customers, but also to win over new ones.

Through social media, companies can offer customers a place to interact with trusted brands, as well as each other. Customers now have a place to voice concerns and provide creative input, helping companies gather valuable information to improve products and services. This open dialogue that social media establishes among the customers and the company helps provide the customer with a sense of investment within the company, while also helping companies better understand their customers.

Yet, companies aren’t stopping there. Companies, like Nygard, are taking the opportunity to thank loyal customers – while wooing new customers – with instant discounts and special offers via social media. With social media, companies have the opportunity to ensure the customer has a great interactive experience with online contests, special discounts and other events, while also driving business to their e-commerce site.

This rapidly evolving social media marketing and customer service model is proving to be the way of the future for most companies, and anyone not harnessing it is losing ground quickly. Get a glimpse of this social media world by becoming a fan of Nygard on Facebook (facebook.com/nygard) to see how they are forming a better experience for their customers through social media. Visit www.nygard.com for more information.

Guerrilla Marketing Tips

Guerrilla marketing proves that a big marketing budget is not necessarily a premise for success in business. This concept refers to the use of unconventional, energetic and creative advertising strategies. You can expect for customers to be targeted in unusual places, or they may become engaged in interactive marketing projects. The essence of a guerrilla marketing campaign is usually an element that captures the attention, a buzz that provokes the prospect.

There are lots of ways to create a nice and solid guerrilla marketing approach, and you can do so by investing a minimum of resources, and yet getting the maximum of results. Lots of companies now use such innovative strategies in order to increase brand awareness. This has become quite a common tactic in the world of mobile digital technologies to give just one of the market sectors where guerrilla works great. However, no marketing strategy can be created out of nothing, and every business promotion needs a plan.

With guerrilla marketing, professional expertise is essential. So much can be achieved if you just know how. Business exposure, market research, more traffic for your website, lots of new prospects, and higher sales: these are the goals that almost any marketing plan aims at. This means that the marketing activity as such will be conducted both online and offline, and you'll need two separate parts in your marketing plan to cover each of these. This usually happens because the approaches differ for the virtual world and the real market.

It's difficult for newbies to get the full picture of what a full-fledged marketing campaign involves. Talk to an expert and even hire a professional team to help you put your ideas and vision into practice particularly when you aim high. Great marketing ideas come with solid business knowledge and lots of experience in this domain of activity. And the marketer may lack the essential knowledge to cover all the marketing issues on his/her own. That's why expert guerrilla marketing help becomes essential.

Last but not least, if guerrilla marketing does not rise up to your expectations, you need to determine where the fault lies because there may be mistakes that have flawed the business process along the way. Finding the rotten apple is not always easy, that's why you have to constantly monitor business performance in all its aspects. Otherwise, you won't be able to get to the source of the problem!

Outlook for Social Media Marketing in 2015

How #SocialMediaMarketing Looks in 2015 | SiteProNews http://t.co/8xkbm7r14w #SMM #marketing #socialmediatips

— Web Buzz (@Go2WebMarketing) March 13, 2015