Social Media Marketing Scene

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Why is the Social Media Marketing Scene important to know about?

Do you belong to an online social networking website? With their recent rise in popularity, there is a good chance that you do. However, it is one thing to be a community member and another to actually participate in online discussions, as well as the many other network features. That is why it is advised that you learn how to make the most out of your social networking experience.

Within the Social Media Marketing Scene package you will find the following modules:

Ebook
Covers
Opt-in Page

Learn More about the Social Media Marketing Scene HERE

9 Ways To Analyze Your Facebook Ad Performance

How to Analyze Your Facebook Ad Performance:  9 Ways


Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article from Social Media Examiner, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ads. …


Read the Full Article Here

How Google’s Bert Update Will Affect Content Marketing

Important Google News:

Kohl's will seek social media buzz for holiday shopping season at Manhattan pop-up shop

Kohl's has no department stores in Manhattan — the closest is across the Hudson River in Jersey City — but the retailer sees value in strutting its stuff in the Big Apple for the holiday shopping season.

For the fourth year running, Kohl's will open a holiday pop-up shop in New York City, with this one aiming to build awareness of some of the merchant's new lines.

Occupying space at 632 Broadway, near Bleecker Street, the store will be open Nov. 7-10. Shoppers will be able to sip "mocktails" in the Outfit Bar space and step into "interactive holiday windows" showing off such new product launches as the Elizabeth and James line and the JW Jason Wu limited edition women's apparel collection, as well as existing brands like Scott Living and Simply Vera Vera Wang.

While Manhattan may not host any Kohl's stores, it's fertile ground for social media influencers who have become key components of retailers' marketing efforts. Events such as the coming pop-up are a way to show Kohl's items to influencers, Chief Marketing Officer Greg Revelle said in a statement.

"Engaging experiences like this provide a great backdrop for capturing and sharing social media-friendly content and to showcase our portfolio of new and existing brands," Revelle said.

Contact Rick Romell at (414) 224-2130 or rick.romell@jrn.com. Follow him on Twitter at @RickRomell.

This article originally appeared on Milwaukee Journal Sentinel: Kohl's will seek social media buzz for holiday shopping season at Manhattan pop-up shop

Video: This Is How Social Media Is Destroying Your Life - The Fake Reality

This video discusses How Social Media Is Destroying Your Life.

Investigation and Growth Forecasted for Social Media Analytics Market until the End of 2025

Social Media Analytics Market esteemed roughly USD 2.3 billion of every 2016 is foreseen to develop with a solid development pace of over 25.3% over the estimate time frame 2017-2025. The market development is ascribed to rising focal point of associations to investigate market and focused scene, expanding commitment of clients through internet based life, need to use accessible purchaser information via web-based networking media to comprehend customer conduct. In any case, the market development is confined by absence of standard measures for internet based life examination.

Based on Application, the worldwide social media analytics market is fragmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. As of now the market is overwhelmed by the deals and promoting the executives application. Notwithstanding, over the figure time frame Competitive Intelligence and Risk Management and Fraud Detection applications are required to observe critical development openings over the gauge time frame.

The goal of the examination is to characterize market sizes of various fragments & nations as of late and to conjecture the qualities to the coming eight years. The report is intended to join both subjective and quantitative parts of the business inside every one of the districts and nations engaged with the examination. Moreover, the report additionally cooks the nitty gritty data about the vital angles, for example, driving components & challenges which will characterize the future development of the market. Moreover, the report will likewise fuse accessible open doors in smaller scale markets for partners to contribute alongside the point by point investigation of aggressive scene and item contributions of key players. The itemized portions and sub-fragment of the market are clarified underneath:

By Analytics Types

*Predictive Analytics*Prescriptive Analytics*Diagnostics Analytics*Descriptive Analytics

By Application:

*Sales and Marketing*Customer Experience Management*Competitive Intelligence*Risk Management and Fraud Detection*Public Safety and Law Enforcement*Others

By Industry Vertical:

*Banking, Financial Services, and Insurance (BFSI)*Telecommunication and IT*Retail and Commerce*Healthcare and Life Science*Manufacturing*Government and Defense*Energy and Utilities*Media and Entertainment*Travel and Hospitality*Transportation and Logistics*Others

By Regions:*North Americao U.S.o Canada*Europeo UKo Germany*Asia Pacifico Chinao Indiao Japan*Latin Americao Brazilo Mexico*Rest of the World

Besides, years considered for the investigation are as per the following:

Chronicled year - 2015Base year - 2016 Forecast period - 2017 to 2025

A portion of the key producers associated with the market Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured, Sysomos Frequent cross industry organizations are prompting market union.

Target Audience of the Social Media Analytics in Market Study:

*Key Consulting Companies and Advisors*Large, medium-sized, and little enterprises*Venture capitalists*Value-Added Resellers (VARs)*Third-party information providers*Investment bankers*Investors

Facebook plans to take over the world

Social network went from digital directory for college kids to communications behemoth – and it’s planning for prosperity with its global takeover.  Read More...

Catch Workers Comp Lies Using Social Media

How to Use Social Media, Surveillance to Catch Workers Compensation Lies

Read the full story HERE and find out why lying about workers compensation is a growing problem and what can be done about it using social media surveillance methods.

Here Are 22 Brilliant Social Media Marketing Tips [VIDEO]

Check out these 22 Brilliant Social Media Marketing Tips that you can use to gain brand awareness and trust in your social media networks.

Watch the video  

Study says social media is making us less social

A new survey finds an overwhelming majority admitted to missing out on a conversation because they were distracted by their phones, thus providing evidence of how social media is making us less social.

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Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn

Go Up The Social Media Ladder. Your ultimate guide to controlling your online network. There’s so much buzz going on when we hear the word Facebook, Twitter, Instagram, YouTube and LinkedIn. Almost the entire population is using these social media platform just for anything they can think off! There is something about them that holds great power to popularity and success and if you want to know the secrets to manipulating your preferred social media, then this book is for you! Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn contains the golden nuggets in allowing you exploit these tools and use it for your advantage. You may have all four but don’t know how to really work your way up and reach your goals, well now you can change that. This Book is Divided into 2 Parts: 1. The Step by step guide to Social Marketing 2. Social Media Marketing These Will Teach You How To: • Dominate Facebook Marketing • Dominate YouTube Marketing • Dominate Instagram Marketing • Dominate Twitter Marketing • Dominate LinkedIn Marketing And so much more! There’s no other book like this out there in the market! The goal of this book is to help you become more acquainted with the social media of your choice. You will learn how to monitor, manage, and even monetize this whole idea! The secrets are right in from of you, so what are you waiting for?! When you read Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn you’ll definitely be on the fast track to managing your own social media and become successful in the end! Good Luck!

Too Much Social Media Use -- Bad for Teen Health?

Is too much social media use actually bad for teen health?

Discovery News poses the very important question of whether too much social media use is bad for teen health, stating that "social media connects people the world over to one another" but that "the problem is that not everyone knows how to disconnect." And goes on to point out that "with constant streams of tweets, status updates and comments to sift through and respond to, social media can create a never-ending and sometimes negative feedback loop."  What do you think about this issue? Read more about it.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE.  Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.

One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!

How Social Media Can Grow Your Company

     As the economy continues to slowly expand, businesses are seeking new media to reach their customers. In addition to traditional print, radio and online advertising, marketing directors are often required to create and implement a social media strategy. According to Forrester Research, three out of four Americans currently use social media. Facebook, Twitter and YouTube have become incredible success stories, but more importantly they’ve evolved into tools to grow sales and profits. As a result, the management of many small- to medium-sized companies are struggling to find the right balance to effectively communicate and grow their businesses in the Internet age. Luckily, some media businesses are finding innovative ways to market and inform consumers and help companies expand their brands and sales on a national basis.
     Many companies are turning to private equity firms that invests media and media services in exchange for equity in private and public corporations. Through a targeted multi-platform approach of print, radio, online and social media, these firms facilitate significant brand and corporate awareness programs to a widespread audience of Consumer and B2B Buyers. However, since these firms invests equity in their portfolio companies, they have strict due diligence requirements and only partner with high-quality growth companies seeking to improve their message and brand to customers.
     By partnering with private equity firms, businesses can reach for widespread consumer and B2B sales using technology to achieve their goals. (Source: NewsUSA)

Social Media Reaches the Fashion Shopper

Everyone’s aware of the phenomenon known as the Internet. Since it was first introduced to the public, cyberspace has been changing lives and transforming industries, making communication, learning and even shopping faster, easier and more efficient. Now, with the emergence and wild popularity of social media outlets like Facebook and Twitter, companies have a host of new media with which to attract and engage customers like never before.

Whereas pioneering AM and FM disc jockeys once helped listeners discover new bands and obscure songs, today people are turning instead to their Facebook friends and Twitter followers for recommendations on everything from music to health and beauty products to fashion. Trusting this like-minded and hand-picked group to be free of ulterior motives and therefore trustworthy has made these social media communities hugely influential.

The same can be said for trusted brands. Companies like women’s fashion powerhouse Nygard are using social media vehicles like Facebook, Twitter and their blog Fashioning Your Story  not to only engage and educate their existing customers, but also to win over new ones.

Through social media, companies can offer customers a place to interact with trusted brands, as well as each other. Customers now have a place to voice concerns and provide creative input, helping companies gather valuable information to improve products and services. This open dialogue that social media establishes among the customers and the company helps provide the customer with a sense of investment within the company, while also helping companies better understand their customers.

Yet, companies aren’t stopping there. Companies, like Nygard, are taking the opportunity to thank loyal customers – while wooing new customers – with instant discounts and special offers via social media. With social media, companies have the opportunity to ensure the customer has a great interactive experience with online contests, special discounts and other events, while also driving business to their e-commerce site.

This rapidly evolving social media marketing and customer service model is proving to be the way of the future for most companies, and anyone not harnessing it is losing ground quickly. Get a glimpse of this social media world by becoming a fan of Nygard on Facebook (facebook.com/nygard) to see how they are forming a better experience for their customers through social media. Visit www.nygard.com for more information.

Outlook for Social Media Marketing in 2015

How #SocialMediaMarketing Looks in 2015 | SiteProNews http://t.co/8xkbm7r14w #SMM #marketing #socialmediatips

— Web Buzz (@Go2WebMarketing) March 13, 2015

On Social Media, State Department Stands Alone

On Social Media, State Department Stands Alone - Huffington Post

As other parts of the federal government begin to examine their own practices toward social media and publication review, the State Department stands alone in clinging to a 19th century model emphasizing lack of transparency and message control.

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Social media offers peek into Tucker Cipriano's life before attack - Detroit Free Press

Nearly two months before he was accused of attacking his family, Tucker Cipriano asked friends on Facebook whether anyone went to local Alcoholics Anonymous meetings. According to police reports, Cipriano was known to use synthetic marijuana and ...

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Is Social Media Reinventing How Business Is Done?

Social media is reinventing how business is done, according to AZCentral.com:

"When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media. The 460-restaurant chain used an internal social network that resembles Facebook to ..."  more info...

'Private' social network Everyme takes on Facebook - USA Today

Everyme, a social network for the iPhone, has taken a big step in its efforts to battle giants such as Facebook. They've announced an expansion to Google's Android mobile operating system and the Web, available starting today. Starting out as a social ...

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Empower Readers to Share Your News in Web 2.0 World

Interested in social media and viral marketing tools to empower readers to share your news in a Web 2.0 world? In addition to its complimentary tools, MultiVu has carefully selected social media sites that have gained traction with Web 2.0 audiences and offer search engine visibility for your campaign. And MultiVu's tactical seeding techniques stimulate content sharing. You can choose from various social media optional add ons.
[Click Here to Read More About It.]

Tags: social media, web 2.0, viral marketing, web 2.0 social media, web 2.0 viral marketing, social media sites, web 2.0 audiences, search engine optimization, SEO, MultiVu, content sharing, social media add ons

GAO Jumps on YouTube and Twitter Bandwagon

Government Computer News (GCN) reports that "the Government Accountability Office [GAO] has begun making its video products available on YouTube and has established feeds on the Twitter micro-blogging service to announce release of new documents and reports" which "alerts users of releases of GAO documents, containing the same information contained on the Web site's daybook and its e-mail alerts." The article goes on to say that the "the General Services Administration [GSA] has established terms-of-use agreements for agencies using new generation online services such as Twitter and YouTube" and states that "GAO is the latest of more than 50 agencies and members of Congress using Twitter." {Read the full GCN article written by William Jackson...}

While GAO has now made a major move to expands its online presence using Web 2.0 social media and social networking capabilities such as YouTube and Twitter, they've obviously held back a good while to watch it in action by many other agencies and members of Congress and apparently saw enough value out of what others were doing to entice them to also take the plunge. It's likely that with GAO now having boarding the Web 2.0 train, especially now that GSA has published some 'rules of the road' to follow, you're likely to see a lot more Government organizations making the leap themselves and publishing what they have to offer online, especially through leading and very popular Web 2.0 social media and social networking capabilities such as YouTube and Twitter and many others of similar nature. Probably a good trend because more transparency and openness in Government and by Government is generally a good thing for American citizens who pay for these services with their tax dollars and thus deserve to have as much knowledge as possible made available to them by their representatives from Government who exist for the sole purpose to serve the needs of Americans to the best of their ability. And as far as the idea of Government accountability displayed online for all to see, what better organization to do that than one called the Government Accountability Office, right? So big kudos to GAO for making this important move and setting a good example for others in Government.